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The water we shower in has a fundamental impact on our beauty, whether we have a one-step or ten-step routine. Nearly all of the water in the country contains chlorine, heavy metals & other contaminants, which all contribute to many common skin & hair issues, such as dry skin, damaged hair, change in hair color, and rashes/irritation.We believe that beauty starts with clean water. The Jolie Filtered Showerhead removes chlorine, heavy metals & other contaminants from your shower water — to improve your skin, hair and wellbeing.
We chlorinate our water across nearly every water system to disinfect and kill bacteria such as e.coli (definitely don't want that!), but that chlorine doesn't need to be there when we shower. Chlorine, along with other contaminants:
- Strips out the natural oils in our hair & skin, leaving them damaged, dry, and irritated
- Breaks down the amino acids in our hair, depleting the hair's natural strength
- Irritates our skin, leading to eczema, itchiness, hives & rashes
- Dissolves hair lipids, leaving hair looking less shiny, less strong, and causing split ends
- Reacts with the natural melanin in our hair, changing the color of your hair
- Speeds up the loss of collagen as heavy metals cause free radicals to form